Social Research: The Basics

By: David, Matthew, Sutton, Carole

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Social Research: The Basics is a comprehensive yet accessible introduction to social research. It succeeds in bridging the gap between qualitative and quantitative approaches, and links important normative questions to empirical methods designed to find answers. This is a powerful tool for students' - "Todd Donovan, Western Washington University, co-author of The Elements of Social Scientific Thinking (8th edition)


This is a valuable addition to the social research literature because it provides practical and detailed support to undergraduates who are conducting research for the first time' - "Tim May, University of Salford


Purpose and technique combine in a clear, thorough and comprehensive step-by-step introduction to the NVivo qualitative software' - "Lyn Richards, Qualitative Solutions and Research Pty Ltd, Australia


For those who wish to learn about or carry out their own social research projects, Matthew David and Carole D Sutton's excellent book provides the answer - a practical, balanced and comprehensive introduction giving equal weight to qualitative and quantitative approaches.

Social Research provides a general and integrated introduction to qualitative and quantitative research design, data collection and analysis and includes comprehensive and practical instruction (including screenshots) on the use of analysis software (SPSS v11 and QSR NVivo 2.0/N6).

The authors emphasize the application in the real world of social research, while outlining the intellectual debates which frame practical concerns. The book:

- is structured to allow the researcher to use it as a textbook or as a handbook

- builds upon detailed examples

- is accessible enough to be read by those with no prior knowledge or experience

- is comprehensive enough to allow the user to design, conduct and analyze research

- provides a complete foundation and a framework for a novice researcher to design, conduct and analyze research

- will enable the reader to reach a level of theoretical and practical understanding that will allow them to comprehend and apply otherwise inaccessible specialist texts

- has an associated website by the authors

- includes a glossary of over 300 terms

This student-friendly book covers social research at a level sufficient to successfully support the reader through a final year social science undergraduate dissertation project.

Title: Social Research: The Basics

Author Name: David, Matthew, Sutton, Carole

Categories: Other,

Edition: 1st Edition

Publisher: SAGE Publications Ltd: 2004-04-10 00:00:00.000

ISBN Number: 0761973672

ISBN Number 13: 9780761973676

Binding: Paperback

Book Condition: Used - Good

Seller ID: Z1-S-037-02776

Description: Ships from UK in 48 hours or less (usually same day). Your purchase helps support the African Children's Educational Trust (A-CET). Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Through our work with A-CET we have helped give hundreds of young people in Africa the vital chance to get an education. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.